The Ultimate List of Social Media Definitions You Need to Know
- James Stanbridge
- Aug 24, 2020
- 2 min read
When did it all get so complicated? the Social Media, and especially Social Media Management space is incredibly fast moving, and seems to be changing week by week. New services from Instagram like Reels (Yes, Tik-Tok is old news...) constantly popping up, will make this preamble obsolete in a week or more no doubt!
So, I stopped keeping my own dictionary, lexicon or library and used a better one, that is being maintained by Paige Worthy, and Christina Newberry at SMM stalwart, hootsuite.
What I really like about what Paige and Christina have done here, is that they have made their site really alive with follow-on sections
1) examples of related issues to check out
2) how and where to learn more
Here are just 2 great examples from the comprehensive list
Reach
Reach refers to the total number of people who have been exposed to a social post or ad. This metric does not necessarily indicate that all of these people have actually seen your content. They could have scrolled right past it, for instance. Reach simply indicates that the content appeared in the user’s social feed at least once.
Social media analytics tools usually report organic reach and paid reach as two separate metrics.
Related: Impressions, Engagement
Organic reach
Organic reach is the number of unique users who view your content without paid promotion. People find social content organically through their own feeds—either from companies whose accounts they’ve liked themselves, or through content shared by friends or connections. If someone visits your social profile based on a search or any other non-paid referral, this is also organic reach. Learn more: Organic Reach is in Decline—Here’s What You Can Do About It
Really impressive, and extremely helpful. Bookmark now:
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